The 'Main bhi chowkidar' program is a similar strategy as 2014 where BJP took on Manishankar Aiyar’s Chaiwalla jibe into a mass campaign. According to BJP, their surveys show that Rahul Gandhi's '#Chowkidar Chor Hai' campaign is not resonating with people. BJP's surveys suggest that it is actually angering people.
from Times of India https://ift.tt/2XXC97f
Saturday, March 16, 2019
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PM launches '#MainBhiChowkidar' campaign
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